The most notable brand collaborations across the world of sport: From Jude Bellingham's lucrative deal with household name to Michael Jordan's influence on European football
The consumption of sport has changed remarkably over the previous two decades as more and more events become available to watch thanks to multi-million-pound deals from various avenues. This has not just allowed sports fans to consume more sport on TV, but also to access more products with elements such as brand deals and collaborations coming into play. That in turn has allowed sports stars to earn even more off the pitch in addition to salaries paid by their teams as brands seek to secure extra revenue stories.
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